By Luis R. Agostini/Guest Writer – Entrepreneur.com – Image: Walt Disney Pictures.
CoCo should be required viewing for any marketer looking to engage the U.S. Latino market as authentically, tastefully and creatively as the film does: Aside from the music, food/drink and vibrant colors Coco beautifully illustrates, it masterfully pulls back the curtain on the Latino family dynamics behind that culture’s collective family decision-making process, as well as on how elders and ancestors are cared for, remembered and revered, plus Latin culture’s symbolic emphasis on the spiritual.
