By Gwen Aviles – – Photo: Gwen Aviles | NBC News.

Photo: The Three Kings, as well as a Queen, at the 42nd annual Three Kings Day celebration at El Museo del Barrio in New York City.

Though the holiday’s traditions vary among cultures and nationalities, many Latino families across the U.S. are maintaining a tradition popular in Spain and Latin American countries. Epiphany commemorates the biblical story of the birth of Jesus Christ. According to the gospel of Matthew, three Magi, or Wise Men —Melchior, Caspar and Balthazar —followed a star across the desert for 12 days to Bethlehem to find the baby Jesus and bring him gifts.

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