By Ana Campoy/Reporter at Quartz – QZ.com – Image: The Atlas.

Data: Pew Research Center; based on 2015 and 2016 surveys.

Among the estimated 42.7 million U.S. adults with Hispanic ancestry in 2015, 89%, or about 37.8 million, thought of themselves as Hispanic or Latino, but the rest did not, according to Pew surveys. By the fourth generation, half those with Hispanic background no longer consider themselves part of the group.

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