By Robert Digitale – PressDemocrat.com – Photo: Christopher Chung/The Press Democrat.
Photo: Jore Alcazar, owner of Frozen Art, prepares fresh strawberries for popsicles and ice cream in his Roseland area store in Santa Rosa, California.
Jordan Velasco and Jorge Alcazar both expect to draw a large array of customers to Roseland to sample their unique products. Velasco operates four stores and a delivery service around California, importing such products as mole, chocolates and chapulines, or red-tinted grasshoppers — delicacies from the Mexican state of Oaxaca. With offices in Seaside and Tijuana, Velasco is preparing to open a fifth store of Oaxacan products in Santa Rosa’s Roseland neighborhood.