By E.J. Schultz – AdAge.com – Photo: Sol.
Photo: Sol Origin 3×2
When it comes to Mexican beers, Corona might own the beach, but MillerCoors is staking its claim to the sun. After taking control of little-known Sol beer last fall from Heineken, the brewer is now backing it with a sizeable campaign in attempt to win loyalty from Mexican-American drinkers in their twenties.
