By Andrew Asch – ApparelNews.net – Photo: Lanzzino booth.
A booth for blank tees might not have seemed like a good fit for a trade show with a focus on everything from classic menswear collections to jeans, but De Costa and his colleagues thought their booth would appeal to fashion businesses that need T-shirt blanks for licensed apparel. Located alongside the Project trade show, MAGIC Mens sought to serve a wide array of fashion markets with products ranging from tuxedo jackets, motorcycle boots and denim to Halloween costumes and socks with images of breakfast cereal icon Tony the Tiger.
