By Adam Mendoza – MilpitasBeat.com – Photo Not Credited.
Today on The Bay Area Beat we have a conversation with Joey “Jam” Flores as we talk about the rich history of Lowrider Magazine, which was originally started in San Jose, California. Joey’s Uncle Sonny Madrid launched the publication in 1977 that celebrated the urban lifestyle, culture and music of the lowrider community. We talk about the rich history of urban culture and how today Joey keeps the vibrations going with his tribute band Cisco Kid, which celebrates the music of WAR and serves as an integral musical ingredient to that lifestyle.
