By Raquelle Zuzarte – MediaVillage.com – Photo Not Credited.
At Univision’s recent Leading the Change conference, chief executive officer Vince Sadusky and Steve Mandala, president of advertising sales and marketing, reminded the audience just how critical the Hispanic segment is for the future growth of brands. Where general-market-only strategies may have worked in the past, today cultural relevance is essential. This is clear even in how terminology is beginning to evolve from Hispanic to the all-inclusive Latinx.
