By Joe Favorito – Portada-Online.com – Image Not Credited.
The 2018 NASCAR (@NASCAR) season kicks off with the Daytona 500 Sunday. As the sport looks for new ways to grow market share and a wider and more diverse audience, it is turning, smartly so, to the Latino base which it has struggled to engage with in the past. The cultural shift to follow auto racing of any kind is still a challenge for the demo. However NASCAR doesn’t just see the opportunity, they are taking active steps to embrace and nurture the challenge. NASCAR Latino (@NASCARLatino) social channels keep content new and interesting to fulfill the need for drama and excitement.
