By Cheryl V. Jackson, Special to USA TODAY – USAToday.com – Photo: Walt Disney Studios Motion Pictures.
Even more awareness is anticipated with this being the first Day of the Dead since Disney’s November 2017 U.S. release of the animated film “Coco” that centered on the holiday and brought in more than $800 million worldwide. That’s good news for people such as Rodriguez – artists and entrepreneurs to whom brands and organizations turn to lend authenticity to products and events.
